I am almost finished it, and this is not a book review. Yet.
One of the many, many ideas that struck me as I’ve been reading was this:
When you are doing the obligatory brainstorm, trying to generate new and fresh ideas, try using the number 60. Ask your people to come up with 60 new ways to do something. The reason you should do this is because the first few ideas are usually routine, often good and on the surface of things, very reasonable. When you push folk beyond the normal, reasonable options, they are forced to use their creativity, to put forward the outrageous, and to make connections between the ideas already on the floor. That’s when you get to the gold.
So make 60 your new favourite number. And maybe you should see if this is your new favourite book.