Category Archives: Writing

writers, authors, blogs, communication

Using plain language to communicate with customers

Today I’m on the hunt for tips and tools to support us as we begin to refine some of our online documentation to better meet the needs of our customers.  Terms and conditions of membership spring to mind – hard … Continue reading

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Advocacy will not work unless you make an emotional connection

I dare you to not be moved by this clip. And I also dare you to follow the example they set.  When you report, tweet, promote, blog to your community, connect at an emotional level.  Tell the stories, share the … Continue reading

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Was Steve Jobs the creator of a generation’s disease? Infotention

As the world mourns the loss of a great mind and takes a moment to celebrate his legacy, it occurs to me that perhaps Jobs has some stuff to answer for. Did he contribute, more than most, to my current … Continue reading

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“Yes, I nailed it!” On writing and resonance

Photo credit: mconnors from morguefile.com As a blogger, you put your writer’s soul on the line every time you post. Knowingly or not. I have had some very kind feedback in recent months, and I say to those folk, thank … Continue reading

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Using Tweet Topic Explorer to find out who you really are!

Taking a moment to see what I look like, visually, on Twitter tells me I need to broaden my horizons, and tweet more often on a broader range of topics! I have been around Twitter for a good while now, … Continue reading

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