Libraries are working really hard to reinvent themselves, expanding their vision of what they are and what they do. Part of this is a need to change the community perception of libraries. At my library, we have been working hard to recruit a different skill set in order to take hold of the digital, and use it to help us reshape our image, and find a new and different audience. The video below is our first nudge into this (for us) new space.
Our current users will recognise the faces and spaces. The uninitiated will hopefully find the humour appealing, and be encouraged to go there. The bonus is that it’s done in a medium that appeals to an audience we are working really hard to attract. It’s guerilla marketing, and we want to do more. Have a watch, and do tell me what you are doing that is different, and provides a refreshing take on your place and people.