I dare you to not be moved by this clip.
And I also dare you to follow the example they set. When you report, tweet, promote, blog to your community, connect at an emotional level. Tell the stories, share the humour, make it personal. If people are moved emotionally, they will make a stronger connection and be more easily moved to act, to support you, to engage.
New Zealand libraries – get off your butts and work together to create the Kiwi chapter, using our statistics to show our people, and our politicians, what we do. This would be a cross-sector collaboration worth doing.