Advocacy will not work unless you make an emotional connection

I dare you to not be moved by this clip.

And I also dare you to follow the example they set.  When you report, tweet, promote, blog to your community, connect at an emotional level.  Tell the stories, share the humour, make it personal.  If people are moved emotionally, they will make a stronger connection and be more easily moved to act, to support you, to engage.

New Zealand libraries – get off your butts and work together to create the Kiwi chapter, using our statistics to show our people, and our politicians, what we do.  This would be a cross-sector collaboration worth doing.

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6 Responses to Advocacy will not work unless you make an emotional connection

  1. thewhaanga says:

    Great post Donna. Directly to the point – get off your bum – I like it!

  2. ajwillemse91 says:

    Hi Donna, what an amazing video showing the relevancy of libraries! Doing something like this for NZ libraries would be brilliant; but you’re right in that it has to be the whole of the library sector getting involved in advocacy; we all have a part to play 🙂

  3. Writing Jobs says:

    Very nice post thanks. I really enjoyed reading it very much. Have a great day.

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  4. Pingback: The Daily News: 22 June 2012 | Finding Heroes

  5. Pingback: Advocacy will not work unless you make an emotional connection « Bibliolearn

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